BRANDLESS | homepage redesign

As the Brandless business continued to get funding and grow, the visits to brandless.com was getting more views than ever. In order to support the Brandless story for so many potential new customers, I helped create a new homepage to support this. As project lead, I partnered with a product manager, the CEO and creative director to design the page in a modular format, optimized for commerce, brand story telling, how-to's, and testimonials are the leading pillars guiding the IA. We started most of the design efforts by AB testing content within the existing homepage designs, including design for "aisles" and product tiles. We brought the design into user testing to get potential customer feedback that influenced the page cadence and final design.