RH | product page redesign
Restoration Hardware was looking to completely overhaul their early 2000s site experience, starting with path-to-purchase. The product page concept was created to house all the multitude of configurability options the RH was known for in-stores, but making it usable for the digital buyer. It was a unique balance of functional UI elements for choosing silhouette, configuration, fabric type and color, length, etc as well as form; the page features large hero images as well as rich content drawn straight from the infamous RH catalog. Since configuration options differ with each category of furniture, the right column had to support this in scale while still maintaining a view of the hero images on the left. So we had two separate column scrolls to support this. We also used a sticky top nav for the customer to hop between sections more easily as they scrolled. I also designed a brand new shipping section and additional product carousel to encourage browsing, as well as placements for video content to highlight RH's artistry.