I collaborated with the Sephora Innovation Lab team on the first launch of Virtual Artist. We partnered with an agency to execute the production work we needed for this large scale initiative available across Sephora’s Android and iOS apps. Virtual Artist includes Try It On, Virtual Tutorials, Virtual Looks, & Swatch Me features.
During the first phase of this project, I led and consulted on the final look and feel of the experience, which ultimately landed as a a true hybrid between Sephora’s standard interface styling & brand marketing guidelines.
I also led the design implementation of Virtual "Try-On", an extension of this experience on the product details page for across all our digital platforms, both online and in-store. This was an industry-first implementation of try on experiences for lashes, color products, and color sets available right where she's already used to shopping.
Responsibilities: creative direction, user experience, UI design